It’s hard to believe — but Pacific Perks just turned 18!
What started as a single mobile espresso bar and a big dream has grown into a people-first, heart-driven franchise that’s touched thousands of lives (and filled even more cups of coffee) across the Pacific Northwest.
And let me tell you: this ride has been wild, humbling, messy, meaningful, and absolutely worth it.
A Look Back at the Early Days
When we started Pacific Perks, we didn’t have much of a blueprint for what it meant to build a business. We knew the concept was good, we had a strong work ethic, and a belief that there had to be a better way — a way to create a business that worked for people, not one that burned them out.
Jim & I had a coffee cart, a dream for flexibility, and a vision of something more meaningful. There was no roadmap. But there was passion.
From coffee to personal cafes serving everything from ice cream to crepes, we have learned something every step of the way.
From that very first event, it was never just about coffee. It was about creating connection — showing up for people in a way that felt personal, joyful, and genuine. It was about creating experiences…Good ones!
It Hasn’t Always Been Easy
Let’s be real. Being a woman-owned business for 18 years hasn’t come without its challenges.
There have been seasons of later nights, steep learning curves, unexpected pivots, and big decisions. There were times I questioned if I could keep going and if working at Costco might just be better! There were also beautiful moments where I knew this was exactly where I was meant to be.
But each courageous step, each risk, and each cup of coffee we served brought us to today — and I wouldn’t trade that journey for anything.
A Business Built on People
The heartbeat of Pacific Perks is our people: Our team. Our Perkologists™. Our franchise partners. Our clients. Every one of them has played a role in shaping who we are today.
We’re not a traditional franchise model — and that’s by design. We believe in flexibility, purpose, and fun. We believe business should serve your life, not the other way around. And we’ve proven that model can thrive.
What’s Next?
Turning 18 means we’re officially an adult (cue the confetti and iced mochas!), but in many ways, it feels like we’re just getting started.
As we grow into new territories and bring more franchise partners into the Pacific Perks family, one thing will never change: People will always come first.
We will continue to lead with heart, serve with intention, and find fun in everything we do — one perfectly crafted drink (or waffle!) at a time.
Thank You
To every person who has supported, sipped, booked us for an event, referred a friend, joined our team, or believed in this dream — thank you.
This milestone belongs to all of us. Here’s to 18 more years of caffeine, connection, and community.
With gratitude,
Natalie Fairchild Founder & Chief Inspirational Officer
Pacific Perks Coffee, LLC