After 11 years in a job he hated, Oliver did what many dream of—but few dare.
He walked away.
Not to another corporate ladder or corner office. He left to sail across the Pacific Ocean—from the coast of Oregon to the shores of Hawaii. Just him, his boat, his cat named Phoenix, and a deep yearning to reclaim his life.
He didn’t know exactly what the journey would bring. He only knew one thing with certainty: it had to be different. It had to be his.
This is more than a sailing story. It’s a Hero’s Journey.
And it’s the same journey every entrepreneur, business owner, or franchisee must take.
Just like in Joseph Campbell’s classic storytelling structure, Oliver felt that we was working so hard… and for what. The discomfort of staying the same is what can outweigh the fear of change. And though Oliver didn’t have all the answers, he knew one thing: He was embarking on a new journey.
So he crossed the threshold.
He left familiarity behind. Faced the unknown. Battled doubt, wind, and waves. And, most importantly, he discovered himself.
That’s what entrepreneurship is: stepping out of the known into something uncertain, uncomfortable—and potentially life-changing.
Whether you’re launching a business or investing in a franchise, the path ahead won’t always be clear. You may not have a detailed map, but you’ll have something better: purpose, autonomy, and a willingness to be the author of your own story.
Like Oliver, many people come to a moment in life where they realize the traditional path no longer fits. They’re burnt out. Undervalued. Unfulfilled. But they stay stuck, waiting for clarity before they make a move.
Here’s the truth – Clarity doesn’t come first. Courage does.
When you say yes to the call—yes to change, yes to yourself—that’s when transformation begins.
In Oliver’s case, the sea became his teacher. Every wave tested him. Every mile stretched him. And with every sunrise on the water, he came more fully alive. Phoenix, his boat (and cat), became a metaphor for his own rebirth—a reminder that sometimes we have to burn down what no longer serves us to rise into what’s next. Oliver says, “The most reckless and beautiful decision”.
If you’ve been feeling the tug to do something different, something for yourself—pay attention. That call isn’t random. It’s your moment. Your Hero’s Journey. And maybe, just maybe, your version of the open sea is a business of your own.
Because at the end of the day, it’s not just about success—it’s about freedom. Ownership. Purpose. Pride in what you’ve built.
You don’t need all the answers.
You just need to say yes to the journey.
Ready to Answer Your Own Call?
You don’t have to sail across an ocean to find purpose—but you do have to be brave enough to do something different.
If you’re tired of building someone else’s dream, stuck in a job that drains you, or simply craving a life that feels more aligned with who you are… maybe it’s time to consider your own Hero’s Journey.
Pacific Perks® is a franchise built for people like you—people who want flexibility, fulfillment, and freedom. With a proven, simple model, a mobile concept, and a business that brings joy to every event, we’re not just offering a franchise. We’re offering a fresh start.
No high end brick-and-mortar. No late nights. Just a feel-good business with community at its core—and support every step of the way.
You don’t need to know everything to begin. You just need to say yes to yourself.
Let us be your Phoenix.
Take the first step today and learn more about owning your own Pacific Perks® franchise.