A Guide to Inspiration, Practical Tools, and Building Your Dream
By: Andrea Mottola Dobkin
A Story of Resilience and Purpose—The Pacific Perks Journey
“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw
Every business owner’s journey is unique, shaped by their circumstances, dreams, and the challenges they face. This final chapter brings to life the power of resilience and the impact of purpose through the story of Pacific Perks, a business born out of necessity and transformed into a beacon of possibility.
The Pacific Perks story reminds us that entrepreneurship isn’t just about starting a business—it’s about creating a life that aligns with your values and aspirations.
The Beginning of a Dream
In 1998, a shocking medical diagnosis prompted a young couple 2 years into their marriage to rethink their livelihood…
In 2001, while staying at home to raise two daughters, Natalie launched small creative businesses like hooded towels for kids and babysitter forms. Eventually, she took a leap into design consulting, driven by the belief that life’s risks are worth taking.
“If you are 50 and haven’t tried this, you’re going to regret it,” she told herself.
That leap planted the seed for what would encourage the beginning of an enterprise in 2007 Read on…
Adapting Through Challenges
Life had more twists in store…
In 2007, her husband’s health worsened, and they realized that his corporate job wasn’t sustainable. With a passion for creating memorable experiences, Pacific Perks was born as a small venture offering espresso catering services. It wasn’t just about coffee; it was about bringing people together, creating joy, and crafting a life with balance and meaning.
By 2011, the founder faced another crossroads. Her husband could no longer help run the business, leaving her to lead alone. The loss of her partner in both life and business was heartbreaking, but it also became a turning point. She discovered her natural leadership abilities and leaned on the team she had built to move forward.
“I struggled with guilt,” she admits, “wanting to be home for my kids but also feeling I should be at the office. But with the help of a wise friend, I realized I could prioritize both.”
This balance—between family and business—became a cornerstone of Pacific Perks’ philosophy.
Surviving and Thriving
Pacific Perks grew into more than a business; it became a community. The team navigated challenges, including the COVID-19 pandemic, by innovating, pivoting, and supporting one another.
Over the years, the founder transitioned from working events herself to managing the big picture. The business recently became a franchise, with refined systems and training that empower others to create lives filled with purpose and balance.
Today, Pacific Perks represents the culmination of resilience, passion, and vision. The founder embraces her role as “Chief Inspirational Officer,” mentoring others and sharing her journey through speaking engagements and community involvement.
Finding Your Pacific Perks Moment
Ask yourself:
- What challenges in my life could spark new opportunities?
- How can I build a business that aligns with my values and supports my goals?
- What would it mean to me to create something that endures and inspires others?
Natalie, Pacific Perks’ Chief Inspirational Officer, often reflects on this guiding principle, which perfectly encapsulates her leadership philosophy:
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou
Lessons from Pacific Perks
- Embrace Resilience:
- Every challenge is an opportunity to grow. Pacific Perks survived difficult times by adapting and staying true to its purpose.
- Flexibility as a Cornerstone
- Pacific Perks built its success on flexibility—not just for customers but also for employees. The company has carried its core values into the workplace by empowering their team, known as Perkologists, to determine their own schedules. This approach not only supports work-life balance but also fosters a culture of trust and autonomy. Flexibility has been integral to creating an environment where employees feel valued and motivated, which in turn enhances the overall customer experience.
- Invest in People:
- Surround yourself with a team that shares your values and supports your vision.
- Pursue Legacy:
- Pacific Perks isn’t just a business; it’s a platform for mentoring and inspiring others.
Think about your own journey. Share your reflections on resilience, balance, and purpose with a trusted friend or mentor. Ask them: “What opportunities do you see in my challenges, and how can I create something meaningful from them?”
Your Own Story Awaits
The Pacific Perks journey is a testament to the transformative power of entrepreneurship. It’s a reminder that businesses are not just about profits—they’re about creating lives filled with meaning, impact, and connection.
As you move forward, let this story inspire you to embrace your challenges, trust your instincts, and build a business that reflects your deepest values.
“Your journey may not look like Pacific Perks, but it holds the same potential to inspire, transform, and thrive.”
The next chapter is yours to write. Make it unforgettable.